Help for Direct Marketers to understand GDPR and e-privacy implications

How can direct marketers stay on the right side of the law following GDPR and e-privacy implementation next May? We’re moving from a world where online direct marketing was a wild west where anything goes. From May data subjects (that’s you and me) will acquire strong rights which marketers need to respect on pain of…http://bit.ly/2jmlbiE … More Help for Direct Marketers to understand GDPR and e-privacy implications

Who will control direct marketers?

Most GDPR correspondents warn of the dire consequences of getting things wrong. And they are indeed dire: fines of up to the greater of 4% of global turnover or 20m euros. But is the ICO really interested in hammering an organisation that doesn’t get things quite right? Well, we know that the ICO is beefing…http://bit.ly/2jn3QWY